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| Language | English |
| Format | PDF (Premium Digital) |
| Ownership | Permanent download — yours forever |
Health Crisis Communication by Sheng-Hsun Lee
Sheng- Hsun Lee develops a new way of understanding public health crisis communication through the lens of multimodal classification. He draws on examples from COVID- 19 press conferences in Taiwan and public online comments to outline multimodal classification as sorting pandemic phenomena into categorical types.
Lee argues that when public health officials classify health crisis phenomena into categories, they also set parameters for official responses and shape public perceptions of a crisis. He illustrates the argument by examining Taiwan’s initial successes in keeping most infections at bay and subsequent challenges of obtaining enough vaccines for international border reopening. The successes and challenges are closely linked to multimodal classification, which includes using speech, gestures, and objects to make some categories travel broadly and impede the circulation of other categories. The book discusses a wide range of crisis categories from the three dreadful first times— the first confirmed case, the first community-acquired case, and the first death— to the politicized debate over vaccine brands. Lee emphasizes the importance of understanding how crisis categories are produced, circulated, and received. The comprehensive coverage looks beyond initial responses to the COVID- 19 pandemic and outside English- dominant places to redefine effective public health messaging. Based on the findings, the book highlights implications for communicating official messages and offers a list of ready- to- use strategies for updating existing guidelines on public health communication.
The book is an essential read for public health practitioners, researchers, and advanced students in discourse analysis and public health communication.
| ISBN 13 | 9781032898636 |
|---|---|
| ISBN 10 | 1032898631 |
| Author | Sheng-Hsun Lee |
| Series | Routledge Studies In Language Health And Culture |
| Condition | New |
| Binding Type | Hardback |
| Publisher | Routledge |
| Year published | 2025-07-21 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
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"Switched from Kindle to these PDFs. Same book, but I actually OWN it now. No monthly fees, no app required. Worth every penny."
"Kindle Unlimited kept raising prices. This is a one-time purchase and the file is permanently on my iPad. Best decision I've made for my reading habit."
"I compared Kindle vs this store. Kindle is cheaper monthly but you don't own anything. Here I paid once and the PDF is mine for life. Highly recommend."
"Left Kindle behind after they removed a book I was reading mid-series. With this PDF, nobody can take it away from me. True ownership feels good."
"Was skeptical about paying $18.95 when Kindle shows $3.99, but then I did the math — Kindle Unlimited is $143/year! This is way better value long term."
"Love that I can read this on any device without installing the Kindle app. The PDF works on my laptop, phone, and tablet seamlessly. So much freedom."
"My Kindle subscription was getting expensive. Switched to buying PDFs here and I'm saving money while actually building a permanent digital library I control."
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