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| Language | English |
| Format | PDF (Premium Digital) |
| Ownership | Permanent download — yours forever |
Handbook of Quality-of-Life Research by M Joseph Sirgy
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.| ISBN 13 | 9789048158911 |
|---|---|
| ISBN 10 | 9048158915 |
| Author | M Joseph Sirgy |
| Series | Social Indicators Research Series |
| Condition | New |
| Binding Type | Paperback |
| Publisher | Springer |
| Year published | 2010-12-06 |
| Number of pages | 458 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
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