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| Language | English |
| Format | PDF (Premium Digital) |
| Ownership | Permanent download — yours forever |
Case Studies on Pandemic and Epidemic Communication Campaigns by Arhlene Flowers
Spanning over a century of global health crises, Case Studies on Pandemic and Epidemic Communication Campaigns examines 25 case studies across 12 major pandemics and epidemics that shaped public health communication and all types of organizations in both the public and private sectors.
Each chapter begins with the historical context when the health crisis occurred to help readers understand the overall magnitude of the health crisis, treatments, media, and available communication tools. Each case study contains a complete overview and details (situation analysis, objectives, strategies, tactics, implementation, results, and measurement), about a specific communication campaign to address the health crisis, as well as theoretical principles and insightful questions to hone critical thinking skills. The book also addresses ethics, social inequities, xenophobia, discrimination, fearmongering, misinformation, and vaccine hesitancy. The case study method is a crucial pedagogical tool for educators and practitioners to make sense of past and present health crises and learn about the similarities and parallels between communication methods and theoretical principles applied across epidemics and pandemics.
The book will appeal to students and academics in public health and crisis communication programs as well as academic associations in communication and crisis management, public relations practitioners, and members of the leading communication industry groups.
| ISBN 13 | 9781032561998 |
|---|---|
| ISBN 10 | 1032561998 |
| Author | Arhlene Flowers |
| Condition | New |
| Binding Type | Hardback |
| Publisher | Routledge |
| Year published | 2026-02-25 |
| Number of pages | 360 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
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"I was paying $11.99/month for Kindle Unlimited but realized I was renting books, not owning them. Bought this PDF and it's mine forever. Never going back to Kindle."
"Switched from Kindle to these PDFs. Same book, but I actually OWN it now. No monthly fees, no app required. Worth every penny."
"Kindle Unlimited kept raising prices. This is a one-time purchase and the file is permanently on my iPad. Best decision I've made for my reading habit."
"I compared Kindle vs this store. Kindle is cheaper monthly but you don't own anything. Here I paid once and the PDF is mine for life. Highly recommend."
"Left Kindle behind after they removed a book I was reading mid-series. With this PDF, nobody can take it away from me. True ownership feels good."
"Was skeptical about paying $18.95 when Kindle shows $3.99, but then I did the math — Kindle Unlimited is $143/year! This is way better value long term."
"Love that I can read this on any device without installing the Kindle app. The PDF works on my laptop, phone, and tablet seamlessly. So much freedom."
"My Kindle subscription was getting expensive. Switched to buying PDFs here and I'm saving money while actually building a permanent digital library I control."
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